In the current state of publishing it can be easy to ignore the spine of a book. With most of the publishers sales coming from online retail sites the spine doesn't have the role in the digital marketplace that it once held in the brick and mortar bookstores. Even though its' role has changed it is still as important as ever for publishers to treat the entire book with the upmost attention to detail in my opinion. The cover is not only about selling to the audience that the book is written for, but we are also selling to potential future authors. Its' a statement about a publishers commitment to excellence in all facets of the book.