Penguin Books: A logo born in a zoo

The original penguin logo had been created in 1934 by Edward Young. The 21 year old office employee was Directed by his boss to visit the London Zoo to do some sketches. Fifteen years later in 1949 Legendary book designer Jan Tschichold redesigned the logo as we presently know it. 

Mollerup, Pan. Marks of Excellence: New York, Phaidon. 1997